About Us

The salon chair conversation that changed everything.

"Why does getting older feel like losing yourself?"

"Gray hair, wrinkles, invisible... society acts like we expire at 40! 😤"

Margaret had launched into a rant while getting her roots touched up...

And I (Sarah) was nodding along from the next chair...

"True confidence comes from embracing who you are at every age"

"But how can we do that when every styling tool damages our already fragile hair? They promise smooth results... while secretly making everything worse!"

I felt understanding and determination rising.

Understanding because my own hair had changed so much after menopause.

And determination to find a better way.

Texture changes. Dryness. And that stubborn frizz that made me want to hide.

Margaret paused to sip her tea. So I jumped in...

"Exactly! And why do we have to choose between looking good and healthy hair?"

We both went quiet for a moment.

Looked at each other in the mirror... and just knew.

Faithful Strands was born.

Three core beliefs guided Faithful Strands into existence...

1. Margaret's frustration with ageist beauty standards that dismiss women over 40.

2. My determination to create tools that heal hair instead of harming it.

3. And our shared belief that every woman deserves to feel confident at any age.

Looking back now, it seems almost impossible...

We had these huge dreams despite knowing nothing about product development 😅

I still remember that salon appointment that turned into a 3-hour planning session...

Margaret would talk about ion technology because it actually nourishes hair.

I would talk about gentle heat that works without damage.

She'd insist on temperature control for different hair types.

I'd say... and it has to be completely burn-proof!

It's been two years since that conversation.

And the amazing part is that every single vision became reality.

The ion technology, gentle heat styling, precise temperature control, burn-proof design... it all exists in our Texture Harmony Brush.

And that's only possible because of women like you.

Your trust is the only reason a brand like Faithful Strands can thrive.

We started with the goal to create the world's gentlest styling tool...

And we discovered something even more beautiful...

A community of women who refuse to let age define their worth.

So from our hearts to yours, thank you for staying faithful to yourself!

Sarah & Margaret x